Claire’s Rebrand
The Ask:
As part of a group project, we were tasked with rebranding an existing company, and we chose Claire’s. Our work included identifying a new target market and developing new brand values
Skills Involved:
Photoshop
Teamwork & Collaboration
Brand Research & Analysis
Consumer Analysis
Process
Selecting the Brand
As a group, we wanted to select a brand that had once enjoyed significant popularity but had since faced challenges in maintaining its relevance. This led us to Claire’s. By choosing Claire’s, we aimed to explore how the brand could adapt to modern trends and reclaim its status in today’s competitive market.
Brand History
Rebrand
Before embarking on a rebrand, we took the time to explore Claire’s as a brand and examine its history to gain a deeper understanding of its identity.
For our rebrand, our group focused on identifying new customer segments and strategies for Claire’s to enter untapped markets. We also developed a new slogan and logo to better connect with the new target audience.
Outcome
The final rebranding project provided me with valuable insights into the core elements of a brand and the essential components required to execute a successful rebranding strategy. Through this experience, I gained a deeper understanding of how to analyze market trends, redefine brand identity, and align messaging with a new target audience to achieve strategic objectives.